REMARKETING & TRACKING COOKIE POLICY

1. What Are Remarketing and Tracking Cookies?

We use remarketing, retargeting, and tracking technologies on klrdesign.co.uk to help optimize our online advertising campaigns. These tracking mechanisms drop a small text file (a cookie) or trigger a script (a pixel) on your browser when you visit our website.

These technologies allow third-party advertising platforms (such as Google Ads) to recognize that you have visited our site and display relevant advertisements for our automated electric gate fabrication, intercom systems, and perimeter security services when you browse other websites across the internet or use search engines.

2. Advertising Platforms We Use

To deliver targeted marketing collateral and optimize our digital ad spend, we utilize the following third-party tracking services:

• Google Ads (Google Analytics Audiences & Tag Manager): We use Google tracking cookies to monitor the performance of our paid search campaigns and serve tailored ads based on your past visits to our website (e.g., showing ads related to electric gate maintenance or regional installation services if you viewed those specific pages).
• Conversion Tracking: We use conversion cookies to track whether users click an advertisement and subsequently complete a high-value action on our site, such as filling out our "Request a Free Quote" form or contacting our team.

3. What Data Is Collected?

The data collected by these tracking cookies is entirely pseudonymized and does not allow us to personally identify you. It tracks:

• The pages you visited on klrdesign.co.uk.
• The device, browser type, and general geographic location used to access our site.
• The specific ad campaign or keyword you clicked to find our business.
• Your interaction history with our web elements.

Third-party vendors, including Google, use these cookies to serve ads based on someone's past visits to our website.

4. Lawful Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), the lawful basis for dropping non-essential tracking and remarketing cookies is Explicit Consent.

These cookies will only be activated if you affirmatively click "Accept All" or opt-in to tracking preferences via our website’s Cookie Consent Banner. You have the absolute right to refuse these cookies, and doing so will not restrict your access to our website or our gate services.

5. How to Opt-Out and Control Your Settings

You can manage, restrict, or completely opt-out of our tracking and remarketing cookies at any time using the following methods:

• Website Preferences: You can update your choices at any time by clicking the cookie preference settings link in our website footer.
• Google Ad Settings: You can opt-out of Google's use of cookies or customize the ads you see by visiting the Google Ads Preferences Manager.
• Network Advertising Initiative: You can opt-out of a wide variety of third-party vendor cookie usage globally by visiting the Network Advertising Initiative opt-out page.
• Browser Controls: You can set your web browser to block or alert you about all cookies, including tracking and remarketing scripts.

6. Contact

If you have questions about our remarketing and tracking cookie usage, contact us at klr_design@outlook.com.